About me

Hi, I’m Paulo, the designer and strategist behind this studio.
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I focus on health & wellness businesses because I believe design can have a ripple effect. If I help a physiotherapist, nutritionist, or yoga teacher get more patients, I’m also helping all the people who go to them.
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I love good design, but I quickly learned that it isn’t enough. What matters is whether it brings in bookings and feels trustworthy to patients.
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I work closely with each client, not just as a designer, but as a partner. The result: personalized websites that reflect who you are, show your professionalism, and make it easy for patients to say “yes.”
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If your work is helping people feel better, my work is making sure more people can find you.