AlignWell - Concept Work
Website - 3 weeks
The client
AlignWell Chiropractic is a two‑doctor practice in Amsterdam’s De Pijp that helps busy professionals and athletes eliminate back‑ and neck‑pain through evidence‑based adjustments.
The challenge
An outdated DIY Wix site forced patients to phone for appointments, generated only 9 online bookings per month, and let 24 % of scheduled patients “no‑show.” Competitors appeared higher in Google Maps and displayed modern one‑click booking.
The goal
Launch a modern, mobile‑first site in 14 days that automates scheduling, captures deposits, and delivers ≥ 30 paid adjustments in the first 60 days while cutting no‑shows below 10 %.
What the client says
.jpg)
Conversion‑First Architecture
We opened with a pain‑relief headline, 3‑second explainer video, and a sticky “Book Adjustment” button visible on every scroll depth. Heat‑map data from similar clinics showed 46 % of visitors tap a floating CTA—so we baked it in from day one.
Booking Automation & No‑Show Shield
Mindbody was integrated directly in Webflow using a pop‑up calendar. A €25 deposit and a Zapier‑driven SMS reminder sequence were added to lock commitment and cut last‑minute cancellations—mirroring tactics that dropped no‑shows by >60 % for other wellness clients.
Trust & Local SEO Lift
We embedded a 150‑review carousel, interactive before/after X‑ray slider, and city‑specific schema markup. These elements address patient anxiety (social proof) and push the clinic into Google’s 3‑pack for “chiropractor Amsterdam.”
