FlowCore - concept work
Website - 3 weeks
The client
AlignWell Chiropractic is a fictitional two–doctor practice in Amsterdam’s De Pijp district. They treat chronic back- and neck-pain patients who value quick, modern care and expect to book online just as easily as they order food.
The challenge
- Outdated DIY Wix site took 5 + seconds to load and forced patients to call or email for an appointment.
- Only 9 online bookings per month and a 24 % no-show rate because there was no deposit or reminder system.
- Competing clinics ranked higher in Google Maps and flaunted 100 + reviews, eroding AlignWell’s credibility.
The goal
Launch a conversion-driven, mobile-first site in 14 days that:
- Generates ≥ 30 paid adjustments in the first 60 days.
- Cuts no-shows below 10 %.
- Lifts Google Map visibility for “chiropractor Amsterdam”.
What the client says
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Community-Driven Visual Identity
To match FlowCore’s vibrant, female-led brand, we used a fresh, sporty aesthetic with blush-pink gradients, coral accents, and soft curves throughout. A looping video hero of women in motion paired with the headline “Find Your Core, Feel Your Power” created an instant emotional connection and embodied their community-focused energy.
Class Schedule Integration for Immediate Action
We embedded a dynamic Mindbody-powered carousel, allowing visitors to filter by class type and book instantly. Each card flips to reveal the instructor, level, and a short description—removing guesswork and encouraging quick decisions. This replaced the old “DM us to book” system, which caused friction and lost sign-ups.
Lead Magnet + Scarcity = Conversions
To convert browsers into buyers, we added a pastel countdown strip promoting a limited-time offer: “3-Class Starter Pack for €49 – Ends Sunday at Midnight.” Combined with a sticky mobile “Book Now” button and automated email follow-ups, this created urgency while building FlowCore’s list for future upsells.
