“Say It With Confidence” – Website Redesign for Say Heleen!
Website - 3 weeks
The client
Say Heleen! is a Dutch speaker, host, and moderator who brings clarity, connection, and confidence to content-heavy events. She works with institutions, non-profits, and cultural organisations, using sharp intuition and thoughtful facilitation to create space for meaningful conversation.
The challenge
Heleen’s previous website no longer reflected her growth as a professional. The messaging was unclear, the visual identity felt dated, and she relied on others for updates. As a result, she was spending too much time explaining her services and not enough time showcasing her unique approach.
The goal
Create a website that:
- Clearly defines her three core services (speaking, hosting, moderating).
- Reflects her professional yet personal tone.
- Allows Heleen to edit and manage the site herself as her business evolves.
What the client says
Brand Meets Personality
We designed a fresh, spacious layout using a light blue palette with crisp white space—balancing professionalism with Heleen’s warm and grounded personality. The design communicates calm confidence, giving visitors a sense of what it’s like to work with her before they even get in touch.
Structured for Clarity and Trust
Each service—speaking, hosting, and moderating—is broken down clearly, with example scenarios, visual cues, and supporting testimonials. The site removes guesswork for clients and helps them quickly understand which service fits their event or organisation.
Built for Self-Reliance
Using Webflow, we gave Heleen full control over her content with no need for technical help. From editing text to uploading photos and adding blog posts, she can manage everything herself. We also created reusable page templates to support her long-term growth.
